When the Indonesian people experienced the economic crisis of 1997-1998, it resulted in farmers having difficulty accessing the products used as their production facilities. They solved the problem by pioneering social entrepreneurship. This study explores motivation, leadership and social networks as independent variables in the process of pioneering social entrepreneurship conducted by Sumber Makmur I Farmers Community in, Lawang, Malang, East Java. Then identified the three variables to determine the dominant variable influencing the pioneering of social entrepreneurship. The method used in this study is quantitative. The population is 40 farmers who plant rice with organic methods that are collected by census. The results showed that motivation, leadership and social networks had influence on the efforts of pioneering social entrepreneurship conducted by the Sumber Makmur I Farmers Community. The leadership variable was the dominant variable.
Social Entrepreneurship; Motivation; Leadership; Social Networking.